If you’re a blogger, I am sure that more than once you have stopped to think about what are the factors that make an article work or not. Or what comes to be the same: How to write an article on your blog?
You know that I do not usually like universal recipes, but in this case, I do believe that there are important characteristics that your entries should have, both to work for your readers, and for you, as the author of the blog.
Then the words have their magic, and you will realize that sometimes concise posts have more repercussion than others much longer, with greater chicha.
Without further ado, I present the five laws that will highlight your entries in the jungle of the cloud.
How to write an article?
Law No. 1. Be useful
First of all, you have to think of your readers and not of yourself when you start writing. Your actuality, as a person or company, is of no interest to anyone.
Focus on your readers and write something useful for them, try to educate them on a topic that you know important for your day to day.
Ask yourself these following check questions, about your entry:
- Does it solve a problem?
- Will it make your reader think?
- Can you start a conversation?
- Teach something?
Obviously, the relevance of what you write is fundamental to make sure you read until the end of the entry
Law No. 2. Write as you speak
The idea is to transcribe a conversation that you could have with your best friend in a coffee shop.
Be casual in your entrees. They should highlight a lot of “I” and “you”; You talk to your reader, think rather of play than a novel, or even less, an academic article.
You can even let out a couple of bad words to reinforce your mood, if anything unworthy you.
Be real, be human, be yourself. Your personality should transpire on your blog. Do not hide under a “politically correct” mask. You will lose the ability to create preachers of your cause.
Law No. 3. The headline is 90% of the success (or failure) of an entry
You must understand that people make their decision to read or not read your entry in question in seconds.
There is a real war for attention on the net. Your (possible) readers are hyper-requested, and it is a reality that you will have to deal with
A great headline should:
- Get attention
- Be explicit
- Intrigue to invite to complete the reading
- Not deceive. What you promise in your owner, you’ll have to deliver it later
In my case, I always start my post for the title, and until I have clear the proposal I want to communicate (about 3 to 5 main points), I do not start with the writing of the entry.
Starting with the headline helps you focus your entries and avoid the typical “bazaar” entrances, where you talk about everything and nothing, and leave your reader with a plan “What now?”
Law No. 4. Write about topics that do not expire
The Yankees often refer to this concept with the term “Evergreen.”
It is just the opposite of what journalists do. A sprint to publish the news as fast as possible, even if they do not have much to say.
It is vital to the benefit of your blog that what you write today is also worth for tomorrow and ideally still valid within three years. If you talk about strategy, if you present success stories, if you talk about writing or communicating, you approach timeless topics.
If you center the editorial line of your posts in tips and tricks on tactics, the probability that your post has become obsolete in 6 or 12 months is very high.
I give you a concrete example:
- Marketing on Facebook for small businesses – timeless, maybe you just need to update a couple of Apps that you present at some point
- How to make a welcome tab with the App XYZ: As you change the App, you will have to update your tutorial
If you publish news and events in your sector, a week you have no interest, and you will have to re-write new news. The contribution of value is almost nil.
You are not a journalist or a communication director; you are a blogger. That’s a different roll.
Since you start writing, do it smart
Law no. 5. Encourage participation
Blogs are a bidirectional tool. Never forget it.
You must be the # 1 commentator on your blog, try to respond as soon as possible to all requests that come to you by email, and take the time to answer to the mentions you receive on social networks.
Be accessible, although you may not always be available.
A great entry connects your readers so deeply that it generates reactions. These responses can be guided/encouraged by the use of Call-To-Action at the bottom of your post:
- Create a conversation by your comments section
- Add social network button for sharing
- You can invite to visit a CTA Button
- You can offer to register your newsletters form
Determine what step you want your readers to complete once you have finished reading your post.
Do not waste this positive momentum that has a satisfied reader having read a great post. Offer more, do not require too much commitment.
Write word by word what you want your readers to do as a conclusion to your post.
You’ll be surprised to see the fruits that a clear Call-To-Action can have on your audience.
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