Hello, Today am going to share something really interesting for those who are newbies in Search engine optimization.
Search Engine Optimization In 5 Minute
A is for Algorithm: Search engine use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult to for anyone to second guess exactly how Google’s algorithms work.
B is for Backlinks: Backlinks are links pointing to your website from other web pages. A large part of search engine ranking algorithms are attributed to link analysis. Search engines consider the quality and quantity of backlinks when ranking a site. You should aim to attract high-quality links to your site to increase links to your site to increase your chances of ranking.
C is for Content: Content is a part of a web page that could have value to the user. Search engine aims to match up search queries with web pages in order to give the user the bet selection of results. Content plays an important role as search engines value a site’s content highly when deciding its rankings.
D is for Duplicate content: Duplicate content relates to instances where there are multiple versions of webpages existing on your website, or when large amounts of copy appear on more than one page on your website. Copy that appears on other sites is also considered duplicate content. Search engine penalizes sites with large amounts of duplicate content, so it is important to ensure you are creating unique content on your website.
E is for Evergreen Content: Evergreen content is web content that continues to be relevant long past its publication. This relates to content that has a long shelf life and lasting appeal, as it isn’t influenced by current events or trends. Creating evergreen content around keywords related to your website is a great way of increasing your search visibility and attracting natural links.
F is for Fresh Content: Search engine love new content. Fresh content often has a better chance of ranking higher if it deals with trending topics or breaking news as search engine want to return the most relevant content. Updating pages with outdated information can help keep your content relevant to users, which will increase your chance of ranking.
G is for Google Places: Establishing local online presence is a great way to grow your business as local listings are often given high priority on search engine results pages (SERPs). Adding your business to Google places will increase your chances of ranking on Google searches related to your business and location.
H is for HTML: HTML (Hyper Text Markup Language) is the language in which web pages are created. HTML is used to add formatting and functionality to web pages. HTML formatting helps inform search engine crawlers what the web page is about.
I is for Indexing: Search engines use the crawler to navigate web documents in order to gather information. Indexing is the processing of the information from its crawling activities. In order for your site to rank, your web page will need to have been indexed. Google Webmaster Tools (Google Search Console) has a feature called ‘Index status’ which will give you an idea of how many pages Google is choosing to index.
K is for Keywords: Keywords research is the process of identifying words or phrases that a user enters into a search engine. This research should form the basis of your keywords targeting for your site. Keywords should relate to the products and services you offer and the content on your webpages. The main objective is attracting the right kind of visitors to your site and keywords research will help you find the best opportunities.
L is for Long Tail Keywords: Long tail keywords are search queries that contain 3 or more words, which traditionally have lower search volumes. According to search engine optimization (SEO) of the long tail keyword would be “recipes for making pancakes”; the equivalent short tail keywords would be “pancake recipes”. Less frequent keywords search make up the majority of search engine queries, with most sites getting the majority of their search traffic from long tail keywords.
M is for Meta Tags: Meta tags are HTML tags which appear in SERP’s but are not visible on a web page. The most commonly used Meta tags for search engine optimization are ‘title tags’ and ‘meta description’. Adding relevant keywords to your title tags can improve your chance of ranking for those keywords. Meta descriptions have no influence over search ranking, however, they play an important role in influencing users to click through to your site within SERPs.
N is for No Follow: No follow is a command which instruct search engine to not follow any links on a page or not to follow specific links. This mean the link is unable to pass on any authority that would help the linked page rank. While individual no follow link won’t help your search rankings, having a good proportion of no follow links will help your link profile seem natural, which does help rankings.
O is for Over Optimization: Over-optimization can refer to the content on your webpage, or the backlinks pointing to your site. A common form of over-optimization is loading a webpage with keywords in an attempt to manipulate ranking. Over-optimized backlinks refer to an unnatural number of links with keywords optimized anchor texts. In both cases, search engines can place penalties on sites or even ban them from appearing in SERPs.
P is for Penalties: Google places penalties on websites they deem to be in violation of their guidelines. Site hit by penalties will often see their ranking slip or their site removed from SERPs. Penalties can either be algorithmic or manual. Algorithmic penalties occur when google releases an update to its algorithm that attempts to tackle web spam. On occasion Google will hand out manual penalties for sites that they believe are deliberately trying to manipulate search results.
Q is for Queries: A query is the exact search phrase that a user enters within a search engine. Your keywords research should give you a good indication of the types of queries your customers are using. You can also look in google analytic to see the exact queries that visitors have used when entering your site from search engines.
R is for Rich Snippets: Rich snippets are enhanced search engine optimization results that are created by adding micro data to your webpages. Micro data is a type of formatting that summaries that content of a webpage to search engine. Rich snippets help your webpage stand out in SERP and can substantially increase the number of people clicking on your search result.
S is for Social Signals: There is some debate over whether Google uses social sharing as a ranking signal. Studies have shown that sites with a greater number of social shares can usually be found higher in rankings. If you create good content or often a great service, then social shares will come naturally. Having a strong social presence can help you to gain more links which will have a direct impact on your ranking.
U is for Unnatural Links: unnatural links are backlinks that are deliberately attempting to manipulate search rankings. Google is particularly strict on types of linking and will penalize sites that deem to have a large proportional of artificial links. These can include links that have been purchased, links created by scrapers, or links that are originating from bad neighborhoods of the internet.
V is for Video: Video can present a great opportunity for brands to get search visibility. According to Forester, it is 50 times easier to reach page one of Google with a video that with a webpage. Just like webpages, videos should be optimized with keywords that relate to the content to give search engines a better understanding of what the video is about.
W is for Webmaster Tool: Google webmaster tool is essential for managing your search engine optimization (SEO). Webmaster tool helps you view your site as google sees it. The tool set will give your website insight into the number of pages indexed on your website, what links are pointing to it, and you most popular keywords. Webmaster tool will automatically inform you of crawl errors, duplicate content, and penalties relating to your website.
X is for XML Sitemap: XML sitemap help search engines crawl your site. Think of a sitemap as a roadmap which allows a crawler to navigate your sites using your preferred routes. The sitemap also provides information on when pages get updated and how important they are. Submitting an up-to-date XML sitemap is search engine optimization (SEO) best practices.
Y is for Yoast: WordPress SEO by Yoast is an extremely popular WordPress plug-in for search engine optimization (SEO) which allows you to easily setup page title and Meta description templates for your content, create XML sitemaps, and verify your Google & Bing webmaster tools account. There are many search engine optimization Plug-ins available that can help you manage your website’s content to ensure it is optimized for search engines.
Z is for Zeitgeist: Google Zeitgeist is an annual review that sums up how the world has searched during the year. To succeed in search engine optimization (SEO), you should always have an understanding of how people are searching, new trends will emerge and it’s important to keep on top of how search behavior is changing for continued success.