Guest posting is an easy way to get exposure to new targeted readers for your blog. I am blogging from a long time and experienced the benefits of guest blogging, but still there are a lot of bloggers who don’t use guest blogging, perhaps many of them are not aware what exactly a guest post is. Here is an easy way to understand.
When bloggers write and publish it on another blog then it’s known as guest posting. Guest posting is a smart way to get maximum exposure and promote your own blog/ services that too for free. Guest posting works another way round too, you can ask other bloggers to post on your blog.
Below are few benefits of guests posting:
- Helpful in SEO:
Backlinks play a vital role in getting your website higher ranks in search engines. And the guest post is one of the best ways to get Backlinks from other websites. When you submit a guest post on another blog, then blog owner allows you to add Backlinks and thus you get more exposure and targeted traffic to your blog. It is a good idea to create such links while Search Engine Optimization (SEO).
- Better exposure:
When you have a website that you keep updating frequently then it’s a good idea to start posting on other blogs. Guest posting helps you get the good exposure on famous blogs and thus, you will get the chance to attract more readers to your blog. You can engage with bloggers via comments and might get more blogs which accept your guest posts.
- Targeted Audience:
This is my favorite reason for writing guest posts. Getting visitors to your blog by paying someone else is not worth, but getting readers who are interested in the knowledge you share is for a long term. Such visitors will keep visiting your blog for more information and even subscribe to your blog. Guest posting on the same niche helps you get more targeted visitors to your blog.
- Community building:
Just like any other offline business community, you need to have an online community to grow your blog and learn from professional bloggers. Guest posting provides you a bigger platform to connect to readers/ fellow bloggers or professional bloggers.
Guest blogging is not as easy as it seems, it needs to be done professionally so that other bloggers accept your post to publish on their blog. Here are a few points to remember while guest posting:
Here are a few points to remember while guest posting:
- Same niche:
As I mentioned earlier that you if you need to get the benefit of inviting targeted visitors to your blog then you must post on the blog which has the same niche as yours. This way the readers of another blog won’t find your article on the topic and chances of getting your post get rejected would be very less.
- Research before writing article:
Many newbie bloggers take guest posting very lightly, but it is very important that you submit your best post to other blogs because you need to attract readers by providing useful information. It’s good to add your opinions to the article, but make sure that you don’t fake information, your information should be backed up by proper research or graphs and you can even provide a few statistics which will help readers to get real information. Posts which are written after doing proper research are always like and appreciated by readers.
- Check the guidelines:
The main reason many guest posts gets rejected is because they don’t meet the guidelines provided by the blog owner. All professional bloggers have a page where they provide basic requirements of guest posting and if any of those rules are broken, then the guest posts get rejected. There are many rules like no copy-paste article is allowed, no illegal links to be added, not more than one backlink is allowed or no promotional post will be entertained. Many of us ignore such guidelines, but the blog owner does take them seriously before accepting any guest post on their blog.
- Proof-read your article:
It is very important to proof-read your article couple of times in order to make sure the flow of the grammar of the article is correct and you are able to connect to your readers. It even becomes more important as the guest post you are writing is on another blog which might have new readers, so to attract them it is very important to have your article to be proof-read.
- Reply to comments:
Make sure to reply to comments for the article you do the guest post that is important for two reasons. Firstly, it will make the article that you have written more interactive, and will engage your readers. Secondly, the more appropriately you reply more are the chances that those new readers as readers of your blog. Another point to remember is that you never do a negative commenting, you should accept criticism in a positive way and try to improve reading the comments if there is anything which can be done for improvement.
- Share on social networks:
Nowadays everything is driven by social network especially blog, so don’t forget to share the blog post which you have written to social networks in order to get more readers. Sharing guest post on social networking website is beneficial for both blog owner and the person who is writing the guest post because you get to reach each other’s online followers and thus increase online community.
Blogging is all about sharing and learning new information and guest posting is one of the best ways to do that. Many of the bloggers feel that guest posting is not worth and it’s just waste of time but I am sure that reading above benefits and tips you will understand that guest blogging is not dead and it is fun to do it. Why don’t you share your guest blogging experience with us in comments?
This article has been written by, Harmandeep Singh is an entrepreneur, Having 5+ years experience in Internet marketing. He trains professionals, small business start-ups, and newbies to learn digital marketing trends. He is also into freelancing services of the same.