Hello, in my last article I had discussed regarding A-Z of SEO & 12 important secret techniques of On-pages. But let me tell everything which you need to know about SEO Industry.
What is SEO?
Alright, we all know SEO means Search Engine Optimization. Basically, SEO is a procedure or you can say the technique of increasing the visibility of the website in any search engine such as Google, Yahoo, and Bing etc.
There are many forms of SEO such as SEM, SMO, RMO.
SEM: A Search Engine Marketing tactics’ which help marketers utilizing paid listing in the search engine to drive traffic though they’re not in search rank.
SMO: Social Media Optimization is a tactics’ in which marketers utilize social media sites like Facebook, Twitter, LinkedIn to drive paid brand awareness and traffic direct to the website or on Social Pages.
RMO: Reputation Management Optimization is when marketers, search out negative information about a brand or a person on the web and optimize to positive information in order to get negative information pushed further down in search results or even out of search result entirely.
Complete SEO Checklist – What Influences SERP?
The aspects which are going to show you today can boost your performance & this can be achieved by ensuring each of this important technical on-page SEO tactics’. The thing which you can change on your site is or you can control on your web page will be under on-page factors.
Title Tag: In Inbound marketing Title tag is one of the most important elements which impact significantly on your on-page SEO. You can’t see the title tag on the website as it is invisible on the website, you can check in header tags. Though it is invisible, but it’s an important aspect for Ranking. If your Title tag is written properly, then your Click Through Rate will increase as the Title tag is visible on the Search engine result page (SERP).
Meta Description: Meta Description is the 2nd most important element after Meta title. Same as the title tag, Meta description is also visible on SERP only. Meta Description also plays an important role in increasing CTR. If you’re not optimizing your Meta description properly, then, the search engine will fetch any simple data from your web page and show on SERP which may not be relevant to what your audience looking. Even Matt Cutts agrees that Description is the important part of On-page to increase CTR & ranking. Optimized Meta description can increase ROI of a website.
Schema Mark-Up Tags: Schema tag is a way to inform search engines about your content. Mostly all search engines follow structure data standard called schema.org. Proper integration of schema helps search engine to understand your data and manage in SERP. There are different microdata schema standard according to the need. Some of the data are for Person, product, events, organization, movies, book, and reviews. I recommend a WordPress plugin for Schema.
Open Graph Tags: This is the future of visual search engines and in the new age of semantic search, social relevance will weigh more in the search results. To help this, your website and its content should have the same usability, or in more lay conditions “Speak the same language”, as social media networks. Facebook Open graph helps to share your content widely and make it viral. This will help you to increase CTR (Click through rate) and increase the chance of getting more leads. How OG Meta tag look.
<meta property="og:title" content="Complete SEO Checklist To Rank 1st In Google - Startwithclick"/>
<meta property="og:type" content="article"/>
<meta property="og:url" content="https://startwithclick.com/complete-seo-checklist-to-rank"/>
<meta property="og:site_name" content="Startwithclick"/>
<meta property="og:locale" content="en_US" />
<meta property="og:description" content="SEO Checklist which you can use to increasing the visibility of your website to Rank 1st In Google, Yahoo, ask.com, Bing, duckduckgo and many more." />
<meta property="article:publisher" content="https://www.facebook.com/startwithclick" />
<meta property="article:author" content="https://www.facebook.com/mansoor.bhanpurawala" />
<meta property="article:section" content="Blogging" />
<meta property="og:image" content="https://startwithclick.com/wp-content/uploads/2016/03/Complete-SEO-Checklist-To-Rank-1st-In-Google.png" />
If you’re using SEO Yoast you can directly add our OG Meta tag from the plugin setting itself.
Twitter Cards: Twitter has developed Twitter cards which allow users a wonderful feature of extending the information giving the capability to the 140 character limitation of a tweet through a ‘view summary’ button just underneath the tweet. Just like OG Tags, twitter cards can be included in the page code like
<meta name="twitter:card" content="summary_large_image"/>
<meta name="twitter:description" content="SEO Checklist which you can use to increasing the visibility of your website to Rank 1st In Google, Yahoo, ask.com, Bing, duckduckgo and many more."/>
<meta name="twitter:title" content="Complete SEO Checklist To Rank 1st In Google - Startwithclick"/>
<meta name="twitter:site" content="@startwithclick"/>
<meta name="twitter:image" content="https://startwithclick.com/wp-content/uploads/2016/03/Complete-SEO-Checklist-To-Rank-1st-In-Google.png"/>
<meta name="twitter:creator" content="@dieheartmansoor"/>
Twitter has the card validator that allows you to check you before sharing on social networks. Another tag is similar to the format used in Open Graph tags as shown in the following:
Sitemaps: A sitemap is a way route for search engine and for the reader. Sitemap informs search engine which page needs to crawl and index. There are two types of Sitemap. 1st Sitemap.html & 2nd is Sitemap.xml. Both the sitemap can be static and dynamics that search engines and users find your page and section links are located. You can take help of Plugins, modules and extensions which are available in the market, they will directly generate the sitemap for you and then you just need to submit a sitemap to your search engine webmaster tool and have it re-indexed on a daily or weekly basis.
H Tag: H Tag or a heading tag is another on-page element that helps search engines to determine what your website content is all about. If you have a large amount of content or post long article that 1500 (which is better from a search engine crawling and give better SERP) it would be best to have it subdivided it into sections, with each section properly identify with a corresponding H Tag (
tags and so on) There should only one and only on H1 tag for each and every web page. The H1 tag can also be your main title tag. Embedding your main keywords strategically and naturally into your header tags makes it more compelling for targeted audiences as well as search engine crawlers. Header tags are different from style headers which are more focused on font formats and styles.
Website Speed: Website loading speed is an important on-page SEO element. If affects the user experiences, with faster loading sites naturally favored over slower ones. Factors that can increase website speed include Compress Images, Host Images Separately, Load less External Objects, Unconditional caching, Compress & minimize Code.
Image ALT Tags: Search engines really cannot “view” images just like humans can and would rely on image ALT Tags to properly index images and return relevant ones during image search queries. These tags are not only used for letting search engine crawlers identify images, but a highly descriptive tag embedded.
Duplicate Content Check: One of the most important on-page SEO Elements you should focus on is checking for duplicate content. Failure to do so may have some dire consequences if search engine crawls find duplicate content. This is because it would be difficult for search engines to identify which particular is the original or the best version. You can make use of Google webmaster tools and other third-party application to check for duplicate content.
On-page SEO is as important as they once were since the principles and concepts of optimizing web pages the for search were developed. Business owners and digital marketers need to evolve as well and learn all important aspects of these elements and their impact on this modern and new age of SEO.
Robots.txt: Robots.txt is the main entrance of all the bot letting website, which file or folder they need to crawl and index. If you don’t let the search crawler to index your website or web page you can directly mention in the robots.txt file and they will not crawl your website.
Internal link: Try to give an internal link in your article, most of the people click directly on the link to your site which increases more traffic.
Search Box: Ensure there is a search box panel on your website to aid in site navigation.
Breadcrumbs: Use ‘breadcrumbs’ such as ‘previous’ or ‘next’ buttons – this aids user-friendly & user-ability in a search engine.
Canonicalization: Have URLs that use canonicalization, it prevents from duplication of your own content.
Local SEO Checklist For Business Startup
Optimized Logo: Use your business or blog name & city where it established in Logo ALT Tags.
Website NAP: NAP..?? Name, Local Address, Local Phone Number. You can Display NAP anywhere on the website either in the footer or on the contact page. Just make sure it should be easily visible to the reader. Some of the local listing sites are Google business, Yahoo-Bing Local, Yellow Pages, Superpages, Hotfrog, etc.
Map & Direction: Add a Google Map pinpoint of your local address to reinforce the idea where your business is established. It will help the user to make a trust on your and find the address of your office.
Meta title & Description: Include your city name in the Meta tags. Check out how to improve meta tags in 5 minutes. The search engine will show your business in a particular city (local user) and it will create the strong local business.
Content & Links: Ensure your website content contains references and important links to other important and relevant local business, place and events.
Language & Geo Tags: Use correct language & regions tags.
Address Schema.Org: Are you using schema? Here is some schema code which you can use to set up a local business schema.
Google Authorship: Though Google has stopped showing google authorship in SERP, still it’s important and effective use. Set up google authorship, it will help in SERP.
Present Your Team: Highlight your team on your website using local schema. Link both to from their LinkedIn, Twitter, Facebook & Google plus profiles.
Local Publicity: Organize local events and invites through your website to generate press interest.
The aspects which are going to show you today can boost your performance & this can be achieved by ensuring each of this important technical off page SEO tactics’.
Search Engine Submission: Submitting your website to all the important search engine such as google, Bing, yahoo, AltaVista, duck duck go, Alexa, Alltheweb, Lycos, Excite etc. All search engine submissions are FREE!
Forum Posting: Forum is basically for getting links from the signature. You can start your own forums or join the forums of your best niche. Signature of forums can be crawled by the search engine and help to get traffic & authority. You can start your own new thread or you can also comment in the thread which is related to your service in any pre-existing forums.
Blogging: Blog & blogging is an awesome & a fast way to build the authority and promote your service/product. Blogging need unique content to get indexed properly to the get nonstop user on your article. If you’re not able to write content on your blog then you can also do blog commenting to someone else existing blog. Website URL given in a comment on any blog are crawled and can be indexed by the search engine which helps you to rank higher. After getting some traffic, you can also start guest blogging on your blog.
CSS – w3c Directory Submission: We are hearing that directory submission is dead. Directory submission is of NO USE. But I think it’s still working. It just depends on where you’re submitting are. Directory submission is still effective just we need patience as it takes some time to approve and to get indexed. Check out how you can submit website to DMOZ.ORG. Along with Dmoz, there are many more high-quality directory submission websites which can give you high authority and traffic. While submitting directory submission you just need to be careful you shouldn’t select the wrong category.
Web 2.0: As we all know online reputation is the toughest thing. Online reputation is the best way to give trust to your customer or reader. But now you don’t need to get reputation management that tough. I’m going to make it too easy. Just sign up in following social networking site and continues to update your post or services feature. As you start sharing your content you will get exposure in front to the world. Some best web 2.0 website are Facebook, Twitter, Blogger, WordPress, Linkedin, Pinterest, Google Plus etc. Complete profile properly.
Social Bookmarking: Social bookmarking is one of the powerful ways to generate traffic cum backlinks. Promoting business via social bookmarking is really good idea. Nowadays, the user getting confused how to promote a blog with social bookmarking and started doing the spamming. Some of the popular social bookmarking sites are Digg, Delicious, StumbleUpon, Propeller, etc. Social bookmarking is the hot favorite because regularly and continuously bookmarking site getting updated with new content from different sources.
Video Promotion: Similar to image sharing you can also promote your product/service video. Video bind the user to spend more time on your website. The video sharing site is YouTube, Metacafe, Dailymotion, etc.
Link Exchange: Link exchange is also known as thematic link exchanges. Link exchange is a good way to make backlinks. The search engine also like link exchange between two websites. Link exchange helps both websites to rank in SERP. You must be aware of black hat SEO before doing a link exchange.
Link Baiting: Giving credit to someone else article is a good thing, but write such article that the reader starts doing link baiting for your blog. They start giving reference of your article in their post.
Article Submission: Try to write the content of your own and share it to article sharing site such as Ezine, Go Articles, Now Public, Buzzle, etc. Though its and snail process to get indexed, but it will give your deep linking for authority sites.
Guest Blogging: Try to get communicated with another niche blogger and contribute to them. They will give you backlinks & author credibility which is the best thing you need for guest blogging.
Press Release: Press release is for those who want to do marketing of their product or service. Press release helps to inform the world about your new product or updated service. The press release can give a citation to your website.
Classified: Classification helps you in doing marketing of your service or product in free. Craigslist and other sites like Kugli, Myspace, iMadespace, Vivastreet, etc. Are an important classification which helps you to drive traffic & leads.
Document Sharing: Like Image & videos document such as a PowerPoint file .ppt, document file .docx or portable document format .pdf can be shared on slide share, Google Docs, Issue, etc. Document sharing builds Branding of company/product.
Social Shopping Network: E-Commerce website promotion can be easily done with the help of the social shopping network. A Social shopping network is a site where you can share your products. Submit your products to Google Product Search, Bing Online Shopping, Yahoo Online Shopping, Kaboodle, Ohmybuzz, etc.
PPC-Ads Campaign: Short Term, Long Investment Plan is PPC. If you want to spend more money with a guarantee on traffic than you can go for PPC.
Business Review: Getting a review from a client is the best way to show trustworthy to your new visitor. Try to get as much review on Google plus, Facebook, RateitAll, Shvoong, Kaboodle, Stylefeeder and on many other sites. You can also write reviews on your website too.
This is a complete SEO Checklist, Still if you think I had missed out any point kindly share in a comment. I will update it soon with your credit. You Happy Then, I’M Also Happy.