Have you not had this experience? You start your day decided to perform each task entered the day in your calendar, and you realize you are off the mark when you leave your job. Worse, you start the next week with a significant delay on your social media goals.
You are not alone. Developing and maintaining an efficient workflow is a challenge for many professionals.
To address the technical part of this, I invite you to discover ten social media tools to increase your productivity.
# 1. Buffer: Programming Publications
Theis a social networking management tool to publish and schedule updates on Twitter, Facebook (profile, page, group), LinkedIn (profile page), Google+ (profile page) and Pinterest.
Although Buffer does not have as many features as other competing tools, ease of use and friendly interface is its great strength.
Since its release freemium, Buffer allows publications with the photo on Twitter and the selection of an image automatically extracted from those included in an article, thus avoiding additional action.
With Buffer you can also:
- Optimize your hours of publication based on the recommendations of the tool
- Import RSS feeds from your favorite sources to add some items to your queue
- Use an editorial calendar (from $ 10 Awesome view)
- Collaborating with several members of your business (Business version $ 99 $ -399)
- Access statistics (from the Business Edition).
# 2. Agorapulse: managing conversations in one place
Another key player, Agorapulse is an all-in-one collaboration platform that empowers businesses to perform critical operations on social networks:
- Publish and program content on Facebook (page), Twitter, Instagram, LinkedIn (profile page), Google+ (page)
- Perform the eve
- Analyze statistics and make reporting
- Identify influencers and ambassadors
- Conducting Facebook contest
One of the features that I find especially interesting is the inbox or the mailbox where are centralized all conversations regarding the brand: comments, status, mentions, messages (depending on the social networks).
You can quickly see in one place all communications to be processed on all of your social networks to provide the necessary result without leaving the solution: meeting, report, hide, delete, or assign a collaborator.
Note that Agorapulse offers an excellent price/quality ratio (29 € to 199 € / month).
# 3. Hootsuite: Eve, online reputation and leads on Twitter
A high social network management solution, Hootsuite is surely one of the most scalable platforms.
Hootsuite supports Facebook (profile, page, group), Twitter, Instagram, LinkedIn (profile, page, group), YouTube and Google+.
Concerning the daily management, Hootsuite includes functionality to:
- Publish and schedule of publications, with access to a calendar, predictive analytics, and batch import
- Managing interactions with users
- Store and organize validated resources (images, message templates with notes) in content libraries (Business Edition)
- Import RSS
- Collaborate more safely teams (from the Pro version)
What to add many other possible activities, including through the integration of business applications 160+ third-party free or paid (e.g., Salesforce Talkwalker, MailChimp).
The particular point in my eyes: Hootsuite is very effective for optimizing the day – what is sectoral, competitive, technological -, monitor your online reputation or generate leads on Twitter. In fact, you can create many tabs and streams that allow for a comprehensive overview of what matters to your business. The native searches on keywords or hashtags filtering with operators are very efficient.
Pricewise, Hootsuite offers a suitable offer for every situation: freemium, pro (SMEs from 1 to 500 employees) € 7.99 / month, business, enterprise (big business and administrations with more than 500 employees) estimate.
# 4. Canva: Your asset for the visuals of your publications
is a graphic design studio online ideally suited to non-design professionals. It allows companies to create free qualitative visual or at a very affordable price (€ 1-10) for the web (and print) in a few minutes.
Its assets: loans templates for use conform to social media visual dimensions (Facebook cover photo, the photo of a Note, a tweeted image, etc.), elements libraries (pictures, icons, etc. .) and the ability to upload your photos, a nice simple interface.
The pro version, Canva for Work, saving, even more, time in generating a visual for every social network from an image. Price: $ 12.95 / month or $ 119.40 / year.
# 5. ManageFlitter: managing your audience on Twitter
ManageFlitter is a tool used to manage subscriptions, find relevant Twitter accounts to follow, get statistics and post tweets at optimal hours.
With the tab Unfollow, so you can check (e.g., once a month) the relevance of the accounts followed to stop following inactive accounts, those related to spam or possibly those who do not follow you. Avoid accidental Strategic Account adding unfollow in the “Never Unfollow” list.
Finally, Account Search helps you to identify and track accounts based on a combination of criteria: keywords present in the bio, location, audited accounts / traditional / assets, etc.
# 6. Feedly: the identification of content on the web
Feedly is an RSS reader that enables you to sort, classify and aggregate up to 100 sources of information with the free version. It is useful for example to find relevant content for curation, get a better understanding of popular topics on your theme and explore the elements of successful products from your competitors.
User to the Pro version since the removal of Google Reader, I see the following benefits:
- The module Power Search: powerful feature information search with keywords on your sources of those Feedly or Google News. Can refine with filters and search operators.
- More limiting the number of sources (I currently 300+)
- Sharing on Facebook, Twitter, Pinterest, LinkedIn, Google Plus and via Buffer, Hootsuite, IFTTT and Zapier
- Backup to Evernote, Pocket
- Integration with Google Docs and Dropbox particular
Feedly is available on the web version and mobile. This includes an aggregator Team version for collaborative work.
# 7. Curator: identification of content on Twitter
is a free product Powered by Twitter, which is to create complex queries from keywords and hashtags to discover interesting tweets. You can narrow your search with predefined topics (brands, movies, politics, TV shows), authors or user lists and many filters ( “influence,” “location,” “verified the user,” “has an image ” retweet count “etc.). Not to mention the Boolean operators.
# 8. The statistical analysis services: know when to publish
It is imperative to publish your information at the right time on social networks. And check the statistics of your social accounts just before communicating your publications is not the best way to maximize your time.
For this purpose, I invite you to study each month the statistics of your social accounts and isolate favorable times to ensure maximum visibility for your publications. When possible, please export your statistics to perform further analysis.
You will have to choose between two approaches: to publish when there are the most members of your online community or outside of high traffic hours.
# 9. Evernote: your content library
Evernote is a service that allows you to record notes in notebooks in the form of text, images or links. Evernote Web Clipper, you can save in a single click of the web pages or just part of them (fashion screenshot) while adding labels (to accelerate research) or remarks.
This is a valuable tool to build a Content Library is in keeping information that you subsequently publish on social networks (e.g., items/links) or preparing your updates either by restoring elements for use in your publications.
For my part, I opted for the plus version (€ 29.99 / year), but Evernote is also available in version basic (freemium), Premium (€ 59.99 / year) and business (120 € / year – well for collaborative work).
# 10. Calendar: Plan your content
An editorial calendar helps you set goals (short and long term) for your editorial line, fill slack periods in your schedule and analyze the consistency of your rate of publication.
This is a subject I have already dealt on the blog. So I let you discover the ultimate guide to creating your social media calendar, including the presentation of Google Calendar and Trello.
Question: Which social media tools do you use to maximize your productivity?