If you work in a multinational company, Startups, or as a Freelancer, there are an abundance of reasons to create a blog. Of course, these ideas can be extended to larger companies, if they have not yet understood the benefits of setting up a blog, in the current context of business development.
How to create a blog? It’s my first time
If this is your first time, you must be super impressed by technological issues you do not know – and you will see very soon if you overcome that initial stage fright, that your technological fears are futile.
I’m not making fun of you.
It happened to me too.
We all fall into the same trap, and technological fear is one of our favorite excuses not to act.
Until one day we armed ourselves with courage and installed our first WordPress blog alone in less than 5 minutes.
Make no mistake; the hard thing is not to install a blog, but rather to make sense of your blog and succeed in the editorial line that you will want to implement.
I’m ready! Give me my road map to create a blog
The roadmap for creating a blog is very easy:
- Prepare your launch plan: do not skip this stage, as there are fundamental questions about the mission of your blog and the main topics you should try to clarify before making the big leap.
- Build your blog, you alone, like a professional. You will need to make decisions about the best web domain for your project, choose a hosting plan that fits your requirements and choose a professional WordPress theme that allows you to stand out from the mass of amateur blogs.
- Then you will have to understand how to write on a blog. Whenever you decide to face your opinions and think of your readers more than satisfy your ego, you should have no greater difficulty finding interested readers for what you want to share.
The key to your blog’s success is consistency + consistency
If you start the path of creating a blog to support the development of your business project, you must be clear that the almost unique approach to the needs of your audience and constancy in your effort are keys to success. On the one hand, you’ll have to earn Google’s trust.
Being indexed in Google requires a somewhat frustrating initial effort, but seeing your first visits from Google will help you quickly forget these first steps.
Establishing a fixed editorial calendar, with 1, ideally 2 to 3 posts a week shows your readers and to search engine ex: Google, Yahoo, Bing, etc. that you are serious about your project.
How to improve my blog?
After creating a blog and posting entries for a few months, we often have doubts about whether we are doing it right or not.
Most of the problems that you find in a blog that does not generate many visits are of a strategic nature. If you have not chosen your ideal reader, it is challenging to know how to bring value, and it is almost impossible to fight against the big news portals for general topics. The answer lies in the genesis of your blog and its mission. Turn it around.
In other cases, the sum of poorly managed small details can lead to results below initial expectations. Do not worry, and there are several ways to improve your blog, to become the next successful blogger.
Life on the internet is made of experimentation and testing. Get used to your new day, and enjoy the trip. Bloggers are usually great guys. I hope to see you very soon in a face-to-face event.
I recommend you save this page to your favorites in Delicious, so you can re-consult it whenever you want.