The Instagram Jackpot: 10 Can’t Miss Hacks For Driving More Engagement And Tremendous Following
The major concern social media marketers have with the Instagram platform is getting a huge number of followers. Many users might say that they don’t care about how many followers or engagements they have. It is a simple fact that the bigger audience you have, the easier it will be to reach individuals and your potential customers. Here, rather than pondering over the empty numbers, you must think of the followers count as the major size of your community.
Of course, you shouldn’t forget about other Instagram objectives and goals. The number of followers and engagement you get will show the success of your efforts. It is nice to know that your message is well-received and resonates with the audience. And the follower count and engagement is truly one of the best methods for measuring it.
1) Inviting Your Friends
If you want people to know that you are on Instagram, get the word out. As you sign up, you have the option to share the newly created account with your phone contacts and Facebook friends. Furthermore, you can promote your Instagram account and get it followed on other social media platforms like Twitter and Facebook. Keep in mind that it is not about telling people that you are active on Instagram, it is about providing them a reason to follow and engage with you.
2) Define The Purpose
While creating your Instagram account, you need to define the purpose to your followers clearly. Make sure to explain what you do and who you are. And what makes your brand stand apart. While creating the brand page, think about whom you are targeting using the social media strategy.
No doubt, it is fine to be creative and playful in your description, if you feel that it can make sense to the audience. Furthermore, in your bio, you can even add a link which directs the targeted audience to the page you want them to visit.
3) Interact With Other People’s Followers
Each social media platform will have an authority figure. Irrespective of what kind of niche you are in, always there will be individuals who are in need of a huge number of followers. For creating a proper presence on Instagram, you have to network with others. Plus, you have to encourage them to enhance your profile. Make sure to lead with value and find means to assist them.
This is one of the best methods to create and divert organic traffic sources to your channels. And if for any reason, it doesn’t work or give the required results, don’t hold back on using this method on other social media platforms.
4) Rearrange Filters
Do you know Instagram filters are fun to use? Selecting the apt filters can bring in more engagement and views. Various studies have shown that filtered pictures are 21% more probable to gather likes and 45% more likely to get comments compared to the unfiltered ones. So, it means that you must check out what works best for your brand as well as business.
Also if you use Instagram frequently, you might have a few filters which become your favorite, and you end up using them all the time. To make the editing of pictures easier, you can rearrange the filters in the editing window based on what you often use and hide the ones that you never use.
5) Collaborating With Various Influencers
One of the powerful ways to promote your brand is by collaborating with other Instagram influencers. Various top brands team up with famous bloggers and celebrities to campaign their products and services. Also, you don’t need to pair up with individuals who are in your industry.
As you reach out to Instagram influencers, you need to think about what you can provide them. It might be free merchandise, offline exposure, and product samples. So, whatever it is, you must address the influencers’ question of “What’s in it for me?” before asking them to do something for you. To get the best influencers, you need to search for famous users on Instagram.
6) Engaging With Followers
Unluckily many marketers often overlook this important aspect of social media – engagement. Frankly, there is no point in getting a huge number of Instagram followers if you are not actively creating and developing a relationship with them.
The first step in developing engagement with followers is creating compelling content on a consistent basis. It is important that your followers mustn’t forget you. If you are often on social media hiatuses, then no one is going to follow you. Taking time to respond to followers will help you to stand out on Instagram.
So, when an audience sees that you are constantly engaged, it will increase the chances of your images getting shared and commented on by them. Even a simple reply of ‘thanks’ will make your followers content and satisfied. Just keep in mind that your goal is to create a responsive audience which can be converted into your potential customers and prospects.
7) Select The Time To Post
Now if you want followers to engage with you, then you need to make sure that they view your content. This might sound intuitive; however, you need to look for the best times to post on Instagram.
Rather than depending on arbitrary data that is available, you must try to make an effort to understand your followers at a deeper level. So, once you come to know the optimal time to post content, then you can easily tailor the attractive content to the peak periods of the day.
8) Using Captions
Always use pictures to show what your followers will get from your products. For example, if you are an e-commerce business, you can share photos of your product. If you are an author, just display the book cover or use the picture of any person reading your book.
Even though Instagram is a visual platform, your photo caption can play a significant role in assisting you to get more Instagram likes and followers. One of the best means to get more followers and engagement for Instagram pictures is using photo captions which ask questions. No doubt, this is one of the best ways to get likes for a photo but even engagement and comments.
9) Using Instagram Videos
Instagram allows its users to post videos up to 60 seconds. Furthermore, Instagram videos will assist your brand to excel online. Also, it is one of the best methods for businesses and brands to engage with fans. You can show new products and services, create employee attention, display the company culture and behind-the-scenes moments with short and simple videos.
10) Using Hashtags
Instagram allows users to use a maximum of 30 hashtags for each post. But you need to limit this number to three per caption. Additionally, by using a relevant hashtag for your caption, your posts will get displayed to more people beyond the number of followers you have. Based on your industry you can use popular hashtags to get more visibility.
Instagram is one of the best platforms for engaging, sharing and branding your business. If you haven’t used Instagram for your business in 2016, then now is the best time to use it. Just follow the given strategies and feel free to post your comments and suggestions.