Seven Mobile Marketing Trends Your Company Needs to Know in 2016
If you’ve been following the business world, you’ve likely heard about the jump to mobile. In 2016, smartphones will dominate, reworking the way consumers approach, engage and finalize purchases. Whether your business provides goods or services or is intent upon boosting its lead generation, it can benefit from mobile’s astounding connectivity. Sure, your brand might already be trendy. It might even be well-connected with a mobile plan. Every year, however, strategies must adapt to the world’s newest technology to ensure the right consumer enters the right web page. 2016 is here, and it’s filled with lead-generating tools delivered straight from smartphone technology. Below, we’ve rounded up the newest trends guaranteed to boost lead generation:
Trend One: E-commerce will Flood Social Media
Facebook alone is a powerful business tool. Now, Facebook Messenger is joining the ranks of the world’s most innovative messaging platforms to boost leads and sales. In 2016, e-commerce will dive into social media chat, granting marketers the chance to correspond to online purchases immediately. In the past, untimely delays reduced the consumer’s ability to complete a lead. Today’s hottest platforms, like Pinterest’s “Buyable Pins” program, however, are gaining leads straight from the chatbox.
Trend Two: Branded SMS Campaigns will Grow
In 2015, 50 percent of consumers made direct purchases after being sent a branded QR code, text or digital coupon. SMS marketing has become viable in recent years, and 2016 will usher in the new era of “text-centric” marketing to help marketers gain return leads. SMS offers fantastic channel crossover, and it’s an astounding vehicle for ongoing communication campaigns. Big numbers land big leads, and automated services certainly dominate.
Trend Three: Apps will Rely on Utility
You’ve probably heard of branded apps. You might even own one. You should pay attention to shifting consumer needs because modern buyers are turning down apps incapable of offering real-world benefits. In 2016, mobile apps will offer unique features to hang onto customers. “Find my car” apps are dominating, as are airport schedules, purchasing assistants and everyday digital helpers. The average American checks their smartphone within 15 minutes of waking up. Mobile devices are integral to our day-to-day activities, and apps are becoming adhesive for leads, keeping them nailed down to a marketer’s platform.
Trend Four: Augmented Reality will Take Off
Augmented reality technology might’ve had a rough start, but it’s finally gaining traction. In 2016, businesses will focus on accessible, cross-platform augmented reality services to get customers from in-store locations to online databanks. Get ready for a digitized storefront, and prepare your marketing strategy for immersive product campaigns. Companies offering augmented services will likely lead the new age of digital marketing, helping consumers try, examine and even experience products without expanding in-store resources.
Trend Five: Video Advertisements will Take Over
Already, providers like Google are reworking online environments to benefit mobile marketers. Google’s newest algorithm changes have enabled fluid video advertisement, and business providers are branching out from the mundane approach of “YouTube, Vine and repeat.” While Google might still be testing the waters, the time is still right to jump into mobile video advertisement. Viral video campaigns are notorious lead-generating titans, and mobile marketers, now, have a leg up.
Trend Six: Consumers will Expect In-Store Mobile Support
In previous years, mobile accessibility was a perk. Now, it’s mandatory. Mobile marketers integrating mobile platforms into store events are thriving, and your brand can benefit by creating real-time offers. By pulling brick-and-mortar shoppers into your smartphone sphere, you can push exclusive offers, enhance connectivity and increase retention. By 2017, experts expect American adults to spend over an hour, daily, for mobile use.
Trend Seven: Apps will Become Primary Advertisement Platforms
Apple’s iOS 9 is pushing mobile advertisers off of Safari. While mobile browser advertisement is dying off, the in-app advertisement is growing. In fact, Apple has promoted in-app advertisement directly to marketers. Marketers can’t get by with mundane search engine marketing anymore. Now, they need to focus on app-based banners, SMS-to-app links and intensive app services to survive. Check out this article to leverage young app audiences with your strategy, and see if your platform has what it takes to survive 2016’s massive app environment while generating leads. As the mobile marketing world grows, companies will take advantage of emergent technology to land relationships and retain customers. Can you?
What do you think of what I’ve covered so far? Will you adopt mobile as your tool for marketing? I would love to read your comments below.
Sophorn is the marketing guy at Trumpia, a complete SMS software with mass SMS messaging, smart targeting and automation.